Digital Marketing: Your Ultimate Guide to Audience Segmentation
Audience segmentation refers to the process of dividing people into subgroups basing on the product usage, communication behaviors, demographics, media use, and psychographics. Audience segmentation is a fundamental communication strategy involving people’s similar needs, behavioral patterns, and interests influencing social change and health. When it comes to audience segmentation, it is more than just dividing the audience basing on their age, gender, and location, marketers also need to be aware of customers’ behaviors, expectations, and needs that greatly influence their purchasing plans.
A great way to avoid pitching inappropriate marketing content to target audience is through persona building...Read More >>